New Balance Opens Experience Store At Paragon


New Balance has opened its newest store at Paragon (#04-13/14), and the retail space is a nod to the brand’s innovative spirit.

Featuring women’s and men’s running, training, football, kids and lifestyle selections, the new outlet brings with it dynamic visuals and a progressive fresh look inspired by the contemporary urbanite. There is an Innovation Area, where New Balance’s latest performance products are displayed, as well as a Lifestyle Area with fashion-forward offerings.

Sneakerheads will appreciate the ‘Made in US and UK’ collection – premier custom-made sneakers that underpin New Balance’s brand ethos of quality and craftsmanship. The Paragon store is also the only outlet to carry the Tier-1 574 Sport series – a limited-edition release – in Singapore.

And if you’ve ever had problems finding the right shoes for your feet, New Balance’s Stride I.D. system, a state-of-the-art 3D foot scanner available at the store, will help capture your foot size within seconds. Once the scan is done, you’ll also be able to access your data online via New Balance’s gait analysis app, Stride ID. No more having to worry about buying the wrong pair!

“The new technologies will allow customers to make more informed decisions when choosing a suitable pair of New Balance shoes to ensure maximum comfort and at the same time, reduce the chances of running injuries,” says Chee Ling, Assistant Marketing Manager, New Balance Singapore. “We only want the very best for our customers.”

New Balance Paragon will also be the launch pad for exclusive launches in the future.

New Balance Paragon is open Monday – Sunday from 11am to 9.30pm. 

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