Beauty Products to Buy in Japanese Drugstores



Japanese drugstores like Matsumoto Kiyoshi are dime a dozen all over the country, and you can usually spot one from afar because it’s typically overflowing with tourists grabbing whatever products they can lay their hands on. Trips to Japan don’t come cheap, and we’re sure you’ll want to spend your money wisely by buying the products that give you the most bang for your buck.

Here’s your cheat sheet:

Kiss Me Heroine Make Long and Curl Mascara

Heroine Make is a Japanese drugstore cosmetics brand that is especially well-known for its mascara and eyeliner. Japanese mascaras have a longstanding reputation for its durability, and this one from Heroine Make is no exception. If you’re looking for one that stays on even after a long night of partying, then look no further than the Long and Curl Mascara. While these are sold in Watsons, they’re often sold out and cost about twice the price, so stock up if you’re in Japan!

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